Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, , eyewear, cosmetics, and home interiors.
The brand markets these products under several, highly-specialized sub-labels including: Giorgio Armani Privé Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), 'AX' | Armani Exchange, Armani Junior, and Armani/Casa.
Visual Merchandising Manager
Giorgio Armani
July 2019 - Feb 2025
Regional Visual Merchandising Manager
As a Visual Merchandising Manager in Giorgio Armani, I need to work with my HK and SH team to provide VM training and maintain our Armani Exchange and Emporio Armani Junior Franchise’s stores in Asia Pacific. Meanwhile, we need to communicate with Milan for upcoming event/window and order/suggest for each franchise stores
Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From its beginnings, fine craftsmanship and innovation have been at the very ethos of the brand, and two years after opening; Emary, seeing an opportunity for more refined rainwear, created and patented the first waterproof wool.
This unique creation led to inspire the brands name, which translates as “water shield” from Latin and was the first company to provide the British army with innovative waterproof cloth during the Crimean war.
The company’s growing success lead to a relocation of the flagship store to 100 Regent Street in 1895.
Visual Merchandising Manager
Aquascutum
Dec 2017 - June 2019
As a Regional Visual Merchandising Manager in Aquascutum, I need to maintain the merchandise and mannequins in Asia Pacific stores and refresh display Props by following the guideline from UK head office. Work with contractor on store interior and opening.
Lane Crawford is a retail company with speciality department stores selling luxury goods in Hong Kong and Mainland China.
Founded in Hong Kong in 1850, Lane Crawford has more than 54,348 square metres of total retail space, including several physical locations throughout China, as well as an online store.
Lane Crawford is a part of The Lane Crawford Joyce Group, a fashion retail and brand management group in Asia, which also includes fashion store Joyce Boutique, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.
Visual Merchandising Manager
Lane Crawford
Feb 2013 - Nov 2017
Visual Merchandising Manager (2016-2017)
As a Visual Merchandising Manager in Lane Crawford, I need to lead my team to create and maintain Hong Kong store display. Receive information from different department, align and make sure every display is up to standard and have a clear message. Meanwhile, It needs to prepare and execute all the visual issues for store opening.
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Visual Product Presentation Manager (2016)
As a Visual Product Presentation Manager in Lane Crawford, I need to prepare product display guidelines and training for all Hong Kong and China VM team. Supervise and work with store VM team to ensure all display is up to standard.
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Visual Merchandising Studio Manager (2015-2016)
As a Visual Studio Manager in Lane Crawford, I need to work with head of VM and my team to create and maintain all window and atrium high light in Hong Kong and China stores. Adapt head of VM’s idea and execute with contractor/artist on setup and budget control.
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Ass. Visual Merchandising Manager (2013 - 2015)
As an Ass. Visual Merchandising Manager in Lane Crawford, I need to maintain Hong Kong store display. Receive information from VM manager and execute with team.
Imaginex is Greater China’s first and leading brand management and distribution company for international luxury, designer and premium contemporary fashion and lifestyle businesses. With its subsidiary Walton Brown, Imaginex marries the passion of a brand owner with operational excellence to position and grow brands to realise the power and value of China for their global businesses.
With a deep knowledge of the market gained over 20 years, Imaginex is the only brand partner who provides coverage across all China markets and channels. It provides its partners with strategic insight and market intelligence, unparalleled infrastructure across all of Greater China, best-in-class retail operations, e-commerce platform and outlet management, and multi-channel marketing and communications. In its capacity as the in-market brand guardian, it sensitively yet creatively positions brands, staying true to their DNA while ensuring local relevance.
Visual Merchandising Manager
ImaginX
Oct 2012 - Jan 2013
As a Visual Merchandising Manager in Imagine X, I lead my team to maintain the Marc Jacob and Marc by Marc Jacob store display in Hong Kong. Design and contact with contractor for window and in-store setup.
Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories and Parfums Givenchy, perfumes and cosmetics. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury conglomerate LVMH.
Ass. Visual Merchandising Manager
Givenchy
July 2008 - April 2012
As an Ass. Visual Merchandising Manager in Givenchy, I need to maintain the merchandise and mannequins in Asia Pacific stores and refresh display Props by following the guideline from Paris head office. Work with project team and prepare + execute all visual issues for store opening.
Lane Crawford is a retail company with speciality department stores selling luxury goods in Hong Kong and Mainland China.
Founded in Hong Kong in 1850, Lane Crawford has more than 54,348 square metres of total retail space, including several physical locations throughout China, as well as an online store.
Lane Crawford is a part of The Lane Crawford Joyce Group, a fashion retail and brand management group in Asia, which also includes fashion store Joyce Boutique, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.
Senior Visual Merchandiser
Lane Crawford
June 2007 - June 2008
As a senior visual merchandiser in Lane Crawford, We need to maintain the merchandise and mannequins in store, refresh display Props in every windows and in-store high light
H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara).Founded by Erling Persson and run by his son Stefan Persson and Helena Helmersson, the company makes its online shopping available in 33 countries.
Visual Merchandiser
H&M
Nov 2006 - June 2007
A visual merchandiser at H&M, we need to setup windows following the market's activities and need to mix & match the garment following the trend of the company's guideline. Assist and execute for store opening.
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.
Visual Merchandiser
L'Oreal
Dec 2004 - Nov 2006
Design, Arrange and follow the Product launch staging display and boutiques/counter opening for Luxury Products Division (LPD) band (Lancôme, Biotherm, shu uemura, Helena Rubinstein, Giorgio Armani, Ralph Lauren and Kiehl's).
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.
Visual Merchandiser
Levi Strauss
Sep 2003 - Dec 2004
Arrange/design visual of the Levi's store such as Posters, Props, the windows display and the product in the store. It's also need to provide the VM training for the store sales and provide the maintenance service for the store
Chevignon is a French fashion brand that incorporates the latest trends with style and taste since 1979. Chevignon's signature washing effect has made its jeans an important product in the trendsetting world.
Display Artist
​Chevignon
Feb 2001 - Mar 2003
Design and setup in-store pop and window display for Hong Kong, Macau and China stores